The word ‘sustainability’ has become increasingly prevalent within the fashion industry in recent years, and for good reason. Fashion has a lot of positives as an outlet for creativity, self-expression, and confidence, but it often comes with a dark side. A detrimental impact on the environment is one of its biggest downfalls.
Many brands are now recognizing the importance of sustainability, and we pride ourselves on being leaders of change within the industry. Find out exactly how Due Mondi is making a positive impact in the fashion world below.
Why Does Sustainability In Fashion Matter?
Sustainability in fashion is more than just a buzzword. It has become a necessity due to the industry’s significantly negative impact on the environment.
According to recent studies, the fashion industry is guilty of producing 10% of global carbon emissions and is the second-largest consumer of water worldwide. It’s also responsible for producing 20% of global wastewater and 92 million tons of textile waste each year.
Many of these alarming statistics can be traced back to fast fashion in particular, as it encourages overproduction, overconsumption, and leads to a high volume of clothing ending up in landfills.
By upholding sustainability in fashion, companies can reduce their carbon footprint, conserve water resources, reduce waste, and create a circular economy. It’s important for brands to take responsibility and make a positive impact on the environment, which is why aligning with the values of slow and eco-friendly fashion are so important to us at Due Mondi.
The Due Mondi Difference: Preserving Artisanal Know-How While Reducing Our Carbon Footprint
At Due Mondi, we partner with highly skilled artisans who have been passing down pashmina craftsmanship techniques from generation to generation for centuries. We have the utmost respect for our suppliers and artisans, and believe that preserving these traditions is important on a cultural and environmental level.
Pashmina has always been considered a rare and exclusive fabric that has been linked to small batch or even made-to-order production. By continuing this legacy and avoiding mass production, we’re not only able to release higher quality products, but we’re also able to reduce our carbon footprint and eliminate excess waste. Our pashmina pieces are made to last for decades, therefore promoting timeless elegance over fleeting trends.
The Intrinsic Eco-Friendly Nature Of Pashmina
As a completely natural fabric, pashmina has been an eco-friendly choice long before the movement was established. It is derived from the soft undercoat of chyangra goats, which naturally sheds during the spring season. Mindfully combed by the Changpa shepherds who have tended to these rare Himalayan mountain goats for centuries, this process has been meticulously perfected to ensure no goats are ever harmed or made to feel uncomfortable.
The process is also an important source of income for the Changpa communities in the Himalayan region, making it ethical as well as sustainable. Moreover, because pashmina is a natural and renewable resource, it has a lower environmental impact than synthetic materials, which require a lot of energy to produce and can be harmful to the environment when disposed of. Pashmina, on the other hand, is a completely biodegradable material which will eventually return to the earth at the end of its long life cycle.
Due Mondi’s Sustainable Pashmina
We only source our fabrics from trustworthy suppliers that share our commitment to a low environmental impact. We believe in creating a circular economy, which is why our products promote a permanent wardrobe that goes hand in hand with a zero waste lifestyle. This means that our products can be treasured for years, without wearers having to worry about them going out of style.
To us, sustainability is not an afterthought, but rather a core value. By partnering with highly skilled artisans, avoiding mass production, sourcing fabrics from trustworthy producers committed to low environmental impact, encouraging a permanent wardrobe, and using biodegradable natural fabrics, we are paving the way for a more sustainable fashion industry. We hope that other brands will follow in our footsteps, and together we can make a positive impact on the environment while still enjoying beautiful and enduring fashion.